Searching for an email marketing tool that genuinely delivers? Look no further. We’ve put MailerLite under the microscope to see if it meets the hype. In this Mailerlite review, we’ll dissect its features, weigh the pros and cons, and see if it has the potential to supercharge your marketing efforts. So, sit tight as we discover if it’s the golden ticket to your email marketing success.
Key Takeaways:
MailerLite offers a comprehensive feature set even in their free plan, providing an excellent opportunity for users to explore and experiment without any initial investment.
Its user-friendly interface, competitive pricing, and 24/7 support make it an attractive and affordable option for businesses of all sizes.
On the flip side, it’s worth noting that there may be instances of unexpected account suspensions related to compliance matters, and the account approval process could require a bit more time than anticipated.
MailerLite is an email marketing platform that allows users to create professional newsletters, landing pages, and websites using pre-designed templates or drag & drop builders. It also provides advanced targeting, automation, and surveys to help connect with the audience.
MailerLite is a feature-rich and user-friendly email marketing tool that is a superb choice for small businesses thanks to its generous free plan.
Try MaillerLite for free for up to 1,000 recipients
Send unlimited monthly emails. Choose from 100s of templates. Paid newsletter subscriptions. Email automation and subscriber segmentation. Create quizzes, websites, and landing pages.
MailerLite is best for individuals or businesses looking for a cheap email marketing platform that is easy to use and has a clean, modern design. It is also suitable for creating professional newsletters, landing pages, and websites quickly and efficiently.
However, MailerLite may not be the best choice for those who require phone support as it does not offer this service. It also falls behind many of its competitors in terms of customer support. Also, it may not be the best option for those who need more advanced features or have a larger list of email subscribers.
Table of Contents
Pricing and Plans
Free Plan
MailerLite offers a Free Forever plan, which is an excellent option for small businesses and individuals who are just starting out with email marketing. Some key features of the Free Plan include:
- One user and 12,000 monthly emails
- 24/7 email chat support for the first 30 days
- Access to a drag-and-drop editor, email automation builder, and website builder
Paid Plans
For those who require more advanced features and a higher subscriber capacity, MailerLite provides two paid plans:
- Growing Business: Starting at $9/month, this plan offers the following features and benefits:
- Three users
- Unlimited monthly emails
- Up to 1,000 subscribers
- Unlimited emails and landing pages
- Access to over 60 modern newsletter templates
- Easy-to-use interface
- Advanced: Starting at $19/month, this plan includes:
- Unlimited users
- Unlimited monthly emails
- Everything in the Growing Business plan, plus:
- Email marketing with easy-to-use templates
- Automated Welcome Email for new contacts
- Social and event management tools
Try MaillerLite for free for up to 1,000 recipients
From $9 per month
MailerLite vs Competitors
When comparing MailerLite to its competitors, it becomes very clear that its pricing is affordable and provides excellent value for money:
- ConvertKit: Pricing begins at $9/month for up to 1,000 subscribers and $49/month for 1,000 to 3,000 subscribers.
- ActiveCampaign: Starting at $49/month for up to 500 subscribers and $149/month for up to 25,000 subscribers, ActiveCampaign offers a wide range of automation and CRM features.
- GetResponse: With plans starting at $13.30/month for up to 1,000 subscribers and $99/month for up to 10,000 subscribers, GetResponse provides a comprehensive set of email marketing tools, including landing pages and webinars.
- AWeber: AWeber’s pricing begins at $12.50/month for up to 500 subscribers and goes up to $149/month for 10,000 to 25,000 subscribers. It offers features like automation, segmentation, and landing pages.
- Brevo (formerly Sendinblue): Sendinblue’s pricing starts at $25/month for up to 10,000 emails per month and $65/month for up to 20,000 emails per month. It provides email marketing, SMS marketing, and marketing automation tools.
- Constant Contact: With plans starting at $9.99/month for up to 500 subscribers and $45/month for up to 2,500 subscribers, Constant Contact offers email marketing, automation, and eCommerce integration.
- Mailchimp: Mailchimp’s pricing starts at $13/month for up to 500 subscribers and goes up to $299/month for up to 50,000 subscribers. It offers a user-friendly interface and a wide range of marketing features.
- SendGrid: SendGrid provides a flexible pricing structure based on email volume, starting at $14.95/month for up to 500 subscribers and going up to custom plans for high-volume senders. It specializes in transactional and marketing email delivery.
- HubSpot: HubSpot’s pricing varies depending on the features you need, with Marketing Hub plans starting at $45/month. It offers comprehensive inbound marketing tools, including email marketing automation.
Comparing MailerLite to these competitors based on pricing, features, and user reviews can help you make an informed decision about which email marketing solution is best suited for your business in 2023.
MailerLite’s pricing and plans are not only affordable but also cater to the needs of various users, from beginners to more experienced marketers. With its easy-to-use interface and vast set of features available in both the free and paid plans, it’s a valuable email marketing tool for businesses of all sizes.
Try MaillerLite for free for up to 1,000 recipients
From $9 per month
Features
Email Campaign Capabilities
MailerLite offers a range of powerful email campaign capabilities. Users can create and send newsletters, automated campaigns, and RSS campaigns. The platform also supports deliverability optimization and integrations with popular APIs for seamless communication with your existing software tools.
Templates and Editor
One of the platform’s greatest strengths is its collection of over 60 modern, responsive newsletter templates. MailerLite provides a user-friendly drag-and-drop editor, as well as a custom HTML editor for more advanced users. With these tools, you can design visually appealing emails that cater to your audience’s preferences and device types.
Automation Workflows
Automation workflows are at the core of MailerLite’s email marketing offerings. The workflows enable users to segment subscribers into different groups and send targeted campaigns based on subscribers’ engagement levels, interests, and other behaviors. The platform’s drag-and-drop automation builder simplifies the process of setting up and refining these workflows.
Paid Newsletter Subcriptions
MailerLite’s paid newsletter subscription feature is a comprehensive solution for those looking to monetize their newsletters. This feature is designed to handle everything from collecting leads and payments to automatically delivering paid subscription emails, providing a seamless experience for both the newsletter creator and the subscribers.
Try MaillerLite for free for up to 1,000 recipients
From $9 per month
With the integration of Stripe, MailerLite enables secure processing of payments on your newsletter landing pages. You can choose your pricing plan, from one-time purchases to weekly, yearly, or custom subscriptions. With support for over 135 currencies and various payment methods, there’s no limit to who can become your customer.
MailerLite’s paid newsletter feature also includes automated email workflows that target subscribers most likely to make a purchase. You can upsell regular subscribers to a paid newsletter subscription and finalize the sale with a personalized message sent at exactly the right time.
With over 40 newsletter blocks like surveys, quizzes, and carousel galleries, MailerLite ensures that each newsletter you send is a high-value experience. You can deliver valuable content in style with emails that are beautiful, engaging, and on-brand.
The platform also takes care of new paid newsletter subscribers and cancellations. Personalized emails, which you design, are automatically sent whenever someone signs up, changes, or cancels their subscription.
MailerLite’s paid newsletter feature also includes tools for A/B testing content and analyzing newsletter reports to track performance. You can see where people click in each email with visual click maps, providing insights that help you continuously deliver content that’s worth paying for.
Landing Pages and Signup Forms
To help grow your email list, MailerLite offers tools for creating eye-catching landing pages and signup forms. These tools integrate seamlessly with the platform’s email campaign features, allowing you to collect new subscribers and track their engagement in various campaigns over time.
Subscriber Management
Managing your subscribers is made easy with MailerLite’s subscriber management tools. Users can segment their email lists based on various factors, such as engagement, interests, demographics, and other custom fields. MailerLite also provides a database for storing subscriber information, simplifying the process of organizing and filtering your email contacts.
Split Testing and Analytics
To optimize your campaigns, MailerLite offers A/B split testing and analytics tools. Users can test different subject lines, content, and sending times to determine which combinations perform best. The platform also includes detailed reports on important email marketing metrics like opens, clicks, bounces, and conversions.
Website Builder
Beyond email marketing, MailerLite provides a website builder that helps users create professional-looking websites without coding knowledge. This feature expands the platform’s capabilities and offers an all-in-one solution for businesses looking to develop or enhance their online presence.
Free Email Marketing Service
Lastly, MailerLite offers a Free Forever plan for businesses with fewer than 1,000 subscribers, making it an accessible email marketing tool for small companies or individuals just starting out. As your email list grows, you can transition to a paid plan, with prices starting at $9/month for up to 1,000 subscribers.
Try MaillerLite for free for up to 1,000 recipients
From $9 per month
User Experience
Ease of Use
MailerLite is known for its ease of use, making it a popular choice among users for its email marketing platform. The process of setting up email campaigns and landing pages is simple and efficient, even for those who are new to email marketing. It offers an array of campaign templates that cater to various needs and preferences, allowing users to quickly create and send their campaigns without any complications.
User Interface
The user interface (UI) of MailerLite is clean and straightforward, which contributes to its top-notch user experience. Users appreciate the well-designed UI as it allows them to navigate the platform without any difficulties. The tutorials provided are short and informative, making it effortless for users to learn and utilize all the features offered by MailerLite.
MailerLite is best for
MailerLite is an ideal choice for individuals, small businesses and startups wanting a user-friendly email marketing platform with a website builder. It caters to a wide range of users, including those involved in various genres such as fiction and non-fiction groups.
It boasts excellent support, which is personalized, responsive, and highly appreciated by its users. The platform also offers automation capabilities that enable users to create customizable onboarding welcome emails for their subscribers.
In summary, the user experience of MailerLite is highly regarded due to its:
- Ease of use
- Clean and simple user interface
- Helpful tutorials
- Efficient customer support
- Automation features for email campaigns and landing pages
These aspects make MailerLite a valuable choice for those looking for a user-friendly and efficient email marketing and website-building solution in 2023.
Customer Support
Channels of Support
MailerLite offers various channels for customer support, aiming to provide a seamless experience for its users. Their knowledgeable support team is known for offering great assistance and helping troubleshoot and resolve issues. However, it is important to note that live chat support is only provided to those who opt for the Advanced plan.
MailerLite Academy
In addition to direct support channels, MailerLite also features an educational platform called MailerLite Academy. This platform serves as a valuable resource for users to strengthen their understanding of the software, email marketing strategies, and best practices. The academy offers comprehensive tutorials, guides, and actionable tips to help users maximize the effectiveness of their email campaigns.
As an added bonus, MailerLite Academy is designed to cater to users of all experience levels, from beginners starting their email marketing journey to advanced users looking to fine-tune their campaigns. By providing these educational resources, MailerLite empowers its users to continuously improve their skills and take full advantage of the software’s potential.
Overview of MailerLite
MailerLite History
MailerLite is a popular email marketing service that has been assisting businesses in creating and sending customized email campaigns. The company was founded in 2010 and has since evolved into a comprehensive email marketing solution. With its user-friendly interface and design, it caters to businesses of all sizes, making it an attractive option for anyone looking to improve their email marketing strategy.
Updates in 2023
In 2023, MailerLite made significant updates to its platform, ensuring it remains a strong competitor in the email marketing landscape. Some of these updates include:
- Enhanced User Experience: MailerLite has focused on enhancing its user experience by simplifying navigation and introducing new features that make campaign creation more intuitive and efficient.
- New Integrations: MailerLite has expanded its integrations with various platforms, allowing users to streamline their marketing efforts and easily manage multiple channels from their MailerLite dashboard.
- Advanced Analytics: In addition to the existing analytics features, MailerLite has integrated advanced analytics capabilities to help businesses better understand their email campaign performance and make data-driven decisions.
- E-commerce Features: Recognizing the growing need for businesses to optimize their sales through email marketing, MailerLite has introduced e-commerce features that help users sell products and manage their online stores more effectively.
These updates ensure that MailerLite remains a reliable and effective email marketing platform for businesses in 2023.
MailerLite Pros and Cons
MailerLite offers various advantages that make it a popular choice for businesses in their email marketing efforts. They provide an extensive set of features, even in their free plan, which includes an email automation builder, landing page builder, website builder (only 1), form, and pop-up builder. This generous offering allows users to experiment and explore without any initial investment.
The user-friendly interface of MailerLite is another major highlight. It is designed with simplicity and ease of use in mind, enabling even those new to email marketing to navigate the platform comfortably. Additionally, MailerLite offers 24/7 support and a 30-day premium trial, providing excellent assistance to users.
Moreover, MailerLite’s pricing is competitive in comparison to other email marketing tools, starting from $9/month for 1,000 subscribers on the Growing Business plan. This plan includes unlimited emails and landing pages, as well as over 60 modern newsletter templates. This affordability makes MailerLite a suitable option for businesses of various sizes.
On the other hand, there are some downsides to using MailerLite. Some users have raised concerns regarding account suspensions without warning due to potential compliance issues. This could cause disruptions to email campaigns and affect the overall user experience. The approval process for new accounts may also be time-consuming for some users.
Here is a summary of the pros and cons of using MailerLite:
Pros:
- Generous free plan with extensive features
- User-friendly interface
- Competitive Pricing
- 24/7 support and a 30-day premium trial
- Integrations with popular tools and platforms
Cons:
- Possible account suspensions without warning
- The time-consuming approval process for new accounts
While MailerLite has its drawbacks, its comprehensive feature set, affordable pricing, and user-friendly experience make it an appealing choice for many businesses in their email marketing endeavors.
FAQ
What is MailerLite?
MailerLite is an email marketing software that offers an intuitive and well-organized platform for novice users. It allows businesses and individuals to send email campaigns, create newsletters, and manage their subscribers. This software aims to make it easy and effective for users to communicate with their audience through email marketing.
What is MailerLite used for?
MailerLite is used for sending emails, promotions, and newsletters to subscribers. It comes with many features to aid users in their email marketing efforts, including:
– Creating and hosting web pages
– Automating emails
– Over 60 modern newsletter templates
– Drag-and-drop email editor for easy customization
– Integrations with popular platforms such as Shopify and WordPress
Its user-friendly interface and affordable pricing make it an attractive option for businesses of all sizes.
Is Mailerlite free?
MailerLite offers a free plan called “Free Forever” which provides a basic set of features for users. The free plan includes:
– Up to 1,000 subscribers
– Sending 12,000 emails per month
– Access to limited newsletter templates
– Basic support
For users with growing needs, MailerLite has a “Growing Business” plan, which starts from $9/month for 1,000 subscribers. This plan includes unlimited emails and landing pages, as well as full access to the available newsletter templates and support services. Pricing increases based on the number of subscribers, making it a scalable solution for businesses.
Summary – MailerLite Review for 2023
MailerLite is a feature-rich and user-friendly email marketing tool that is a superb choice for small businesses thanks to its generous free plan.
Try MaillerLite for free for up to 1,000 recipients
Send unlimited monthly emails. Choose from 100s of templates. Paid newsletter subscriptions. Email automation and subscriber segmentation. Create quizzes, websites, and landing pages.
MailerLite has proven to be a highly reliable and effective email marketing tool for businesses. Its affordable pricing, particularly its Free Forever plan and the $9/month Growing Business plan, make it an attractive option for many businesses seeking to increase their marketing reach.
Some of its notable features include an easy-to-use and intuitive drag-and-drop editor, a generous free plan without a time limit, and efficient email campaign automation. Additionally, MailerLite allows for seamless integration with other platforms, enhancing the user experience.
However, potential users should be aware of reported limitations in the drag-and-drop editing function, as well as occasional concerns surrounding customer support. Despite this, MailerLite appears to be a worthy contender in the realm of email marketing tools, providing value for money without compromising on functionality.
To sum up, MailerLite offers a compelling mix of affordability and utility, making it a strong contender for businesses in search of a comprehensive email marketing solution in 2023.
Try MaillerLite for free for up to 1,000 recipients
From $9 per month
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